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APAC customers are becoming more discerning and demanding: WGSN’s Jess Tang

In February, global trend forecaster WGSN boldly declared that “economic optimism is driving Asia’s consumers back in stores as they step away from their screens and live it up in real life” in its annual Asia Shopper Forecast report. According to WGSN senior consultant Jess Tang, consumers in the APAC region will be looking for “sensory adventures”, and this will in turn drive a comeback for physical stores. These consumers are craving for real experiences after spending too much time