South Korean beauty and healthcare company Grace is gearing up for Southeast Asia expansion after receiving a US$5 million investment from private equity firm SKS Capital in a Series B funding round. 

Grace is the largest supplier of South Korean beauty giant Olive Young and supplies online channels and more than 50,000 points of sales in the country. The company partners with and exports Korean brands to more than 60 countries via B2B and D2C channels.  

The investment will be used to fuel Grace’s expansion in the region, including scaling operations, hiring personnel, and developing new service offerings. 

“With SKS’ expertise in marketing, distribution, and logistics, Grace will be able to transform into a major player in Southeast Asia,” said Abraham Cho, founder of Grace. 

This deal is part of the continuous strategic investment in the beauty and personal care sector by SKS Capital, with headquarters in Shanghai and Taipei, the company said. 

“Our main focus is to source potential investments in the Apac region, and to introduce the company to new markets to drive business advancement,” said SKS Capital founder Jack Chen.