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How Jidu’s Roboverse experience centre is disrupting the auto industry

Jidu, a Chinese electric vehicle manufacturer, recently unveiled its first “Roboverse” experience centre at Taikoo Li Sanlitun, a shopping centre in the Sanlitun area of the Chaoyang District in Beijing, China. A collaboration between Jidu and Gensler, the experiential space brings together product experience, digital experience, brand display, art space and other functions, with the aim of uniting people, art and technology. Jidu’s head of operations Luo Gang said the year has been a hect