Accessories brand Tory Burch and perfume retailer Diptyque have partnered with local distributor Tam Son International to launch their first physical stores in Vietnam. 

Located in District 1’s Union Square, Tory Burch offers its bag collections along with other accessories ranges. The brand, which was founded in 2004 by Tory Burch, currently has more than 100 locations around the world. 

Meanwhile, Tam Son International has expanded its portfolio in Vietnam to include the perfume brand Diptyque, whose first physical store opened last month in Ho Chi Minh City’s Diamond Plaza. 

The new store is designed to look like the apartment of an anonymous art collector in Paris, with split oak, designer furniture and patterned floors by Oscar Ono. The familiar green tint of the brand’s facade is also recreated at the Vietnam Diptyque store. 

Diptyque opened its largest store in Seoul last year, demonstrating its faith in the rapidly growing South Korean perfume market.