Playful, modern and cool: Inside Esprit’s New York pop-up

Esprit is continuing with its global relaunch despite recently falling into the red again. In March, the struggling brand posted a 15 per cent sales decline to HK$7.063 billion (US$900 million) for the year, and estimated a loss attributable to shareholders of up to HK$700 million (US$89.2 million). But that hasn’t deterred CEO William Pak from his plan to return the brand to its former glory. Esprit recently opened a long-term pop-up store in New York City’s SoHo neighbourhood.  At 3,0

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$4 USD for the first 30 days. (Auto renews at $20 USD per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$228 USD per year. (Auto renews annually)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now