How iconic piano brand Steinway is reaching next-gen music lovers

Founded in 1853, Steinway pianos have long been known for their craftsmanship, fine finish and sound quality, making them the choice of artists from 19th century Russian composer Rachmaninov, to modern-day American songwriter Billy Joel. But while some things haven’t changed in the company’s 170-year history – every Steinway piano is still individually built by a master craftsperson and undergoes extensive testing, with each key being played up to 3200 times to ensure stability – in othe

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