Trillions in revenue and a million jobs: Unpacking JD.com’s 20-year roadmap

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It’s been quite the ride for JD.com. Founded in 1998 by Richard Liu, the Chinese e-commerce giant recently celebrated the 20th anniversary of its online launch. Initially called JD Multimedia, Liu started the business with RMB12,000 (US$1670) of savings, which he used to lease a 4sqm retail unit in Beijing’s technology hub.  The business got its first big break in 2003, during the SARS outbreak, when Liu saw an opportunity to capitalise on the burgeoning e-commerce sector and began sell

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