Hong Kong’s K11 Group says sales at its K11 Art Mall and K11 Musea have surged more than 80 per cent for the first half of the year of this year.
More than 25 new concept stores and pop-up stores were added to K11 Art Mall, including the debut of UK-based beauty brand Lush. Furthermore, before the end of this year, the Taier Chinese SauerKraut Fish restaurant will open a branch at K11 Art Mall.
K11 Musea launched a series of events in the first half of the year, including the art festival Art Karnival, the Father’s Day “flash mob” starring the huge Rubber Duck, and an exclusive exhibition marking the 10th anniversary of the Korean boy band BTS.
K11 Musea also features several Michelin-starred restaurants, as well as the debut of Bangkok-based Thai restaurant concept Le Du, which was named No. 1 in the “Asia’s 50 Best Restaurants 2023”. Niras u, Le Du’s first foreign concept, opened last month at K11 Musea, presenting a menu of Thai dishes.
K11 Musea continues to bring in new international brands and flagship stores, including Maison Margiela Fragrances, Maison Kitsune, Clé de Peau Beauté, and Amaz by Lokianno.
In addition, K11 Group is focusing on supporting arts and culture, as well as working to create a top-tier tenant mix that ensures a premium shopping, dining, and leisure experience, with the goal of attracting Generation Z visitors and immersing them in a developed shopping experience.
