Papa John’s Korea has launched an American style fried chicken brand in South Korea as part of its plan to break into the country’s competitive market, company officials said Monday.

Mama Chicken opened its first store in the Mapo district in western Seoul on Friday, according to the officials from Pjikorea Ltd., the local operator of the American pizza restaurant chain.

The brand aims to compete head-to-head in the market for the popular food with American-style Cajun fried chicken and chicken wings.

The brand plans to open its second store later this year and start a franchise business next year, with a long-term outlook of operating up to 1,000 stores nationwide by 2035.

This story was originally published by Yonhap, via Korea Bizwire.