French designer brand Ami has opened its first duty-free shop in South Korea as part of its efforts to reach out to more global consumers, its distributor said Monday.

Ami opened a 33.3-square-meter store at Lotte Duty Free’s Myeongdong branch in central Seoul on Friday, according to Samsung C&T Corp.

Various kinds of apparel with Ami’s signature heart logo, including T-shirts, sweatshirts, hoodies and cardigans, as well as the brand’s 2023 F/W season collection will be available for purchase at the store, according to Samsung C&T.

Samsung C&T said Ami opened the duty-free shop to reach out to more global customers, especially those from China, Japan and Southeast Asia, as well as South Korean customers.

As of end-August, foreign customers had accounted for nearly 50 per cent of Ami’s aggregated sales at its flagship store at Garosu-gil area in southern Seoul.

Last week, Ami also opened a pop-up store at Shinsegae department store in central Seoul.

This story was originally published by Yonhap, via Korea Bizwire.