India’s DTC boom: Fuelled by technology and Millennials

DTC eyewear brand Lenskart is valued at $4.5 billion. Source: Lenskart Facebook
India boasts a staggering 750 million active internet users armed with smartphones. Even if only a fraction of these users convert into consumers, it spells immense profitability for retail brands. This is precisely what direct-to-consumer (DTC) brands have been capitalising on in recent years. Imagine if they could bypass middlemen and reduce costs.  DTC companies are poised for substantial financial gains and a broad customer base. India’s DTC retail landscape has been evolving rapidly,

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