Why Oroton is bringing AR mirrors to Australian fashion

Window shopping is about to get a whole lot more exciting, with Australian designer fashion brand Oroton launching augmented reality try-on mirrors across the window displays of its stores in Sydney’s Queen Victoria Building and Brisbane’s Queen Street Mall. The AR displays, which come from fashion tech company Zero10, give customers the opportunity to virtually try on items from Oroton’s new collection. The plan, according to Oroton’s chief executive Jenny Child is to inspire customers

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