American women’s fashion label Tory Burch has appointed Edouard Roche as its new president and representative director of its Japan business. 

In his new role, Roche will oversee the brand’s operations in Japan and report to Thibault Villet, president of Asia Pacific & Japan.  

“Edouard is a results-oriented leader with vast experience in the region and a strong background in luxury fashion management and marketing,” said Pierre-Yves Roussel, CEO at Tory Burch. 

“We are excited to leverage Edouard’s expertise as we continue scaling our business in this strategic luxury market and generating excitement among the Japanese customer,” said Villet. 

Prior to Tory Burch, Roche served as CEO and co-founder of an eco-fashion startup based in Paris and Hong Kong. The executive also held several key roles at luxury fashion labels, including Burberry, Ralph Lauren, L’Oreal and Guerlain. 

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