Luxury skincare retailer L’Occitane booked higher revenue in the first half of FY24 on the back of Sol de Janeiro’s positive performance and L’Occitane en Provence’s growth in China.
Net sales grew 19 per cent to €1.1 billion (US$1.2 billion), attributed to Sol de Janeiro’s triple-digit growth across all geographies, thanks to a major summer campaign in the US.
The company also noted that L’Occitane en Provence received the largest allocation of the marketing budget to invest in key markets, particularly in China, and other strategic markets such as the US, Japan, South Korea, and travel retail.
The additional investment in China focused on key face care, body care and hair care categories.
Elemis also experienced growth as it reduced investments with certain web partners in the UK to drive traffic to its own website.
“We are cautiously optimistic about our prospects in the second half of FY24 as we head into the holiday and gifting seasons,” said André Hoffmann, vice chairman and CEO at L’Occitane.
“Despite its near-term impact on our margins, our expanded marketing investments are already bearing fruit in boosting brand awareness and engagement, and remain vital in supporting our ability to outperform the overall premium beauty market in China and other key markets.”
