Tata Cliq Luxury has made a foray into the pre-owned category with the launch of ReLoved Store, offering rare pre-owned timepieces from global luxury brands.

The platform will sell a wide range of vintage, limited-edition pieces that are in high demand from the most sought-after luxury brands. The company said the products will appeal to both seasoned collectors and first-time buyers.

Jay’s Watch Store, known for its collection of pre-owned luxury watches that have been thoroughly vetted by in-house experts, is the first partner of the platform.

The watches are verified by the authenticity certificate from Jay’s Watch Store, which includes invoices, past ownership history, and client information. There will also be a ‘know your watch’ section which explains the product condition.

ReLoved Store heralds a “transformative shift” in the dynamics of luxury consumption, which reflects the choices of today’s discerning consumers, said Gopal Asthana, CEO of Tata Cliq.

“Pre-owned luxury finds acceptance among them as an ecologically responsible way to shop. 

“We are expecting a positive response to the store and are also looking forward to expanding our assortment in the pre-owned segment by onboarding other partners and introducing products from different categories in the coming months.”

Further reading: Timex Group acquires Indian retailer Just Watches