Women’s fashion label Rue Madame has launched its first store in Mainland China. 

Located in Guangzhou, the store features a modern and simple design and offers a wide range of apparel and accessories. 

“At the heart of our new store is the central tenet of our mission: to make every customer happy,” the brand wrote on an official social media account. 

“It’s a commitment that goes beyond the transaction and speaks to the unique relationship we seek to build with every individual who walks through our doors.” 

Rue Madame Fashion Group (RMFG), founded in 2010 by Ariane Zagury, is an Asian partner for multinational brands, with 60 points of sale in Hong Kong, Singapore, Macau, and China by 2022, as well as four online platforms.