Thailand’s Central Retail Corp is planning to invest 22-24 billion baht (US$610-665 million) on expansion in 2024, its CEO Yol Phokasub announced.

The company aims to achieve revenue growth of 9-11 per cent and EBITDA growth of 15-17 per cent for the year.

“Central Retail continues to have strong growth amid various disruptions from technology disruption and the change in consumer behaviour to the arrival of generative AI and climate change,” remarked Phokasub.

“This is a result of Central Retail’s resilient ecosystem, which allows us to be able to adapt quickly in any situation, together with our strong financial stability due to effective cost and expense management.”

The company has also introduced the ‘CRC OMNI-Intelligence’ vision, which will incorporate AI in every business process, as well as plans to fully expand the ecosystem from B2C to B2B.

Phokasub added sustainability is another core aspect of the company as it strives to drive impact that focuses on growing both profit and the planet.