Fashion retailer Beyond The Vines has presented its new concept store at Funan mixed-used development, which captures the brand’s entertaining approach to selling.

The store features a large facade embellished with mirrored lettering and stainless steel flooring, aiming to offer a visually appealing opening to the area. The walls – made up of bare partition boards, blue and yellow polycarbonate twin-wall sheets, and pegboards for product display – provide a dynamic and interactive environment.

The floor, reminiscent of joyful children’s playgrounds, is covered in colourful EPDM rubber, with transitions into stainless steel, terracotta tiles, and black chevron wood in specific locations. 

Beyond The Vines, created in 2015 by Singaporean husband-and-wife partnership Daniel Chew and Rebecca Ting, emphasises minimalist design sensibilities with a refined approach.

The brand’s concept and inspiration are based on staying current with contemporary society and the natural environment.