American athletic apparel brand Alo Yoga has opened its first physical store in Indonesia under a distribution agreement with local fashion retail giant Mitra Adiperkasa (MAP Fashion).

Indonesia marks Alo Yoga’s third market in Southeast Asia after Malaysia and Thailand.

The store, located in Senayan City Mall, features a minimalist design and sells a variety of athletic gear, including leggings, bras, bags, and accessories. 

Founded in 2007 in Los Angeles by Danny Harris and Marco DeGeorge, Alo Yoga stands for “air, land and ocean”. Celebrities including Kendall Jenner, Hailey Bieber, and Bella Hadid have worn the brand. 

Earlier this year, Alo Yoga collaborated with Jisoo from Blackpink to launch the 2024 collection. Jisoo stars in Alo Yoga’s latest campaign, which promotes the brand’s collection for the next spring season and offers a variety of things in the brand’s new spring colourways for this year. 

Further reading: Analysis: Why all retailers need a jab of health and wellness