Jeweller Lukfook Group has launched its first Lukfook Joaillerie location in Malaysia, as part of its plan to expand in the region. 

The opening of the new store, located in Kuala Lumpur’s TRX, was attended by TVB star Moon Lau, local lifestyle influencers, and key officials from the Lukfook Group. 

This move is part of Lukfook’s planned expansion into the Southeast Asian market, which aims to increase brand awareness and footprint by capitalising on the region’s tourism industry and long-term investment prospects.

“The Group is always committed to exploring markets with growth potential. Southeast Asia, with its booming tourism industry, offers an array of potential long-term investment opportunities,” said Wong Wai Sheung, chairman and CEO of Lukfook Group. 

“The new shop will enable the group to expand its points of sale footprint and enhance brand awareness in the Southeast Asian market. We are committed to crafting the finest jewellery for customers to further consolidate its reputation in the international market.” 

Lukfook Group currently has more than 3320 locations in 11 countries and regions.