American contemporary label Vuori expands into China

(Source: Vuori/Facebook)

US activewear brand Vuori has entered the Chinese market with the opening of its first permanent store at the Jing’an Kerry Centre in Shanghai.

“We love our new home in the Kerry Center, and last night we got it open with style,” said Andy Lawrence, VP of international at Vuori, in a LinkedIn post.

“The first of many in this important market.”

The store comes nine months after Vuori opened a pop-up in China to test reaction to the brand.

Vuori is an activewear brand whose founders drew inspiration from the “coastal California lifestyle – an integration of fitness, surf, sport and art”.

In 2022, Vuori launched its e-commerce shops in China, Singapore, Mexico, Hong Kong, and the Middle East.

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