Handsome opens System and System Homme flagship in Paris

(Source: System)

South Korean fashion retailer Handsome has opened the first global flagship store for its brand System and System Homme in Marais district in Paris.

The two-storey store has a total area of 470sqm and will be the largest among Handsome’s 147 System and System Homme locations, The Korea Economic Daily reported.

The company designed the store in collaboration with famous local and international designers and artists, including experts in dancheong, the Korean decorative colouring on wooden buildings and artefacts.

The store features over 400 items including the brand’s apparel showcased at the Paris Fashion Week
since 2019.

It will also serve as a global logistics hub offering worldwide shipping from Europe to the Middle East, and North and South America.

Handsome plans to launch a pop-up event at Galeries Lafayette in Paris next month.

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