Can innovation help Nike maintain its market dominance?

There was good news and bad news in Nike’s earnings announcement last week for its fourth fiscal quarter of 2024, which concluded on May 31. The good news was that, regionally, Greater China remained its strongest growth area, with an increase in sales of 2.9 per cent for the quarter and 4.1 per cent for the year as a whole. (Excluding currency fluctuations, growth was actually about eight percent for the year.) Total sales for the year in China were US$7.5 billion, or 14.7 per cent of global

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