Luxury skincare brand La Mer has opened its first flagship store in Thailand, following the brand’s largest store in China last year. 

Located at Beauty Galerie, G floor of Central Chidlom in Bangkok, the store features a luxurious design under the theme ‘The Essence of The Sea’. It offers products featuring the brand’s signature ingredient ‘Miracle Broth’. 

The space also has Spa de La Mer, where customers can receive facial treatment massage performed by estheticians with 10 to 30 years of expertise.

Joining Estee Lauder’s portfolio in 1995, La Mer has become one of the most luxurious skincare labels in the world.

The brand currently has stores in Singapore, China, the US and Australia.