Chantel Shafie on her namesake jewellery brand’s journey to go global 

(Source: supplied)
Chantel Shafie’s journey into fine jewellery design began with her studies in college but truly took shape in 2010. Noticing a gap in the Hong Kong market for design-focused jewellery, she collaborated with a local workshop renowned for heirloom pieces and custom bridal jewellery for private clients.  Inside Retail: What inspired you to start designing fine jewellery in 2010? Chantel Shafie: My journey into fine jewellery began with my studies in design in college. Although I took a short

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