Fashion label Urban Revivo is set to open its first artistic concept store in Thailand tomorrow.

Located at Bangkok’s CentralWorld, the 1548sqm store features a “fusion of industrial civilisation and natural aesthetics,” which reflects the brand’s design philosophy through “clever contrasts and balances”.

There are LED walls to provide customers with a visual feast and a virtual fitting room that allows customers to preview the latest fashion offerings.

The grand opening will include a three-phase experience – ‘Explore’, ‘Mix & Match’ and ‘Complete UR style’ – which the brand said will fully immerse customers in the joy of fashion. Local superstars Wichapas Sumettikul and Jespipat Tilapornputt will also be present at the event to interact with fans.

“The Thai market has always been one of UR’s key markets, and we are confident about our future development in Thailand,” said Richard Tang, CEO of Urban Revivo’s international business. 

“I believe the UR conceptual store will bring new vitality and inspiration to Bangkok’s fashion world, to further enhance CentralWorld’s leading position as Bangkok’s must-visit shopping destination,” added Pimporn Ngamkajornwiwat, asset director at CentralWorld.

Founded in 2006, Urban Revivo has over 400 stores in China, Singapore, Malaysia, Thailand, Vietnam, and the Philippines, and it has an online network in Europe and North America.

The brand opened a flagship store in Malaysia earlier this year, at Kuala Lumpur’s Pavilion Mall.