Philippine fashion retailer Penshoppe – also known as Fashion Enterprise Golden ABC (GABC) – has named Alice Liu as its new CEO beginning next year.
She’ll be replacing current chief Bernie Liu who will focus on being the executive chairman of GABC and its holding company, LH Paragon.
The company owns a portfolio of fashion brands including Penshoppe, Oxygen, ForMe, Memo, Regatta, and Bocu.
Commenting on her appointment, Alice said she feels honoured to step into her new role and build on the brand’s legacy.
“The past two years have been a transformative journey for GABC, and I am excited to lead our talented team toward an even brighter future,” she concluded.
