American fashion retailer Abercrombie & Fitch is expanding its footprint in Hong Kong with three Abercrombie & Fitch and Hollister stores. 

The brand has opened an Abercrombie & Fitch’s Getaway concept store at New Town Plaza in Sha Tin, as well as two new Hollister House concept locations in Sha Tin and Mong Kok.

The openings follow Abercombie & Fitch’s concept at Hysan Place last month. They are part of the brand’s efforts to extend its retail presence in Hong Kong and Asia-Pacific.

The new Abercrombie & Fitch store is inspired by “Modern Holiday” and follows the theme of “Seize the Moment” to commemorate the Year of the Snake.

The Hollister concept stores have a clean and modern design accentuated with American vintage decor. They offer the Chinese New Year collection which features red as the main colour, merging joyful vibes with versatility.

Last year, the American fashion retailer entered into a multi-year strategic agreement with franchisee Myntra Jabong India Private to expand its footprint in India.