DFI Retail Group has partnered with Chinese e-commerce platform Dingdong (DDL) to develop a digitalised cross-border supply chain system for fresh food.
The partnership combines DFI’s Wellcome network of nearly 280 stores in Hong Kong and Dingdong’s nationwide sourcing and logistics capabilities.
The initial rollout began last month, with six vegetable varieties now available at Wellcome stores, its online shop, and food delivery platform Foodpanda.
The available vegetables include Chinese lettuce, Indian lettuce, choy sum, baby bok choy, Chaozhou mustard greens, and spring greens – all sourced from Dingdong’s direct supply bases in Mainland China. These products are accessible through multiple channels and across all 18 districts of Hong Kong.
Curtis Liu, CEO of food at DFI Retail Group, said the partnership fully leverages the core strengths of both parties.
“The supply chain system enhances the quality and cost-effectiveness of fresh produce, ensuring every customer can enjoy fresh, high-quality products.”
The collaboration will also introduce AI-driven tools to enhance operational efficiency.
First, an AI-powered prediction system will dynamically adjust inventory levels to reduce out-of-stock rates. In addition, a “one product, one code” traceability feature will allow customers to scan fresh produce and access real-time information on planting, inspections, and logistics.
“By using our direct sourcing and digitalised infrastructure, we aim to deliver safe, high-quality fresh food efficiently to Hong Kong consumers, while enriching local shopping options,” added Yang Shaoming, VP of DDL
The companies plan to expand the product range this year to include regular staples such as bitter melon, okra, and green beans.
Fruits, soy products, ready-to-eat meals, snacks, and alcoholic beverages will also be introduced, with more than products expected to be available by the end of the year.
Looking ahead, DFI and DDL are exploring opportunities to extend the initiative to supermarkets in Macao and Cambodia.
