Singapore regulators have found no likelihood of confusion between Puma and Sun Day Red by Tiger Woods, two sportswear brands with “big cat” logos, ending a trademark dispute.

The decision by the Intellectual Property Office of Singapore (Ipos), comes after Sun Day Red’s trademark application was opposed by Puma. The two ‘big cat device marks’ were reviewed following an application on January 18, 2024, to which Puma lodged its opposition just 11 days later.

Ipos found that the burden of proof lay upon Puma. To succeed, it needed to establish similarities between the designs, similarities between the goods and services of each logo, all while proving a likelihood of confusion arising from such similarities.

Founded in 2024, Sun Day Red was launched by Tiger Woods in partnership with TaylorMade Golf. The brand name is a reference to Tiger’s tradition of wearing red during the final round of tournaments. Puma, on the other hand, has been a mainstay in Singapore since 2007, when it established its Southeast Asia hub there.

In its defence, Sun Day Red said the animals represented by the competing marks are different, noting that its logo is of a tiger, shown by a stripe pattern, whereas Puma’s logo comes from the eponymous animal.

“Having considered the parties’ submissions, I find that the competing marks are visually dissimilar,” Ipos added. “The competing marks differ in terms of composition, shape, features, and movement, and these differences affect the consumer’s overall impression of the marks.”

Regarding the confusion caused to customers, Ipos said: “I have found that the marks are visually dissimilar and considering the degree of attention involved in the purchasing process, I find that consumers are not likely to be confused.”