US gourmet grocer Whole Foods Market has launched about 300 of its private-label product SKUs in Singapore.
The range includes offerings from three of the grocer’s exclusive brands: 365 by Whole Foods Market, Whole Foods Market, and Whole Paws, with an assortment spanning grocery staples, snacks, beverages, and pet food, each aligned with the brand’s ingredient standards, which ban more than 550 commonly used additives.
“For 45 years, we’ve been committed to making organic products more accessible, and we’re excited to introduce ourselves to an entirely new market where the demand for high-quality and sustainable grocery options continues to grow,” said Sonya Gafsi Oblisk, chief merchandising and marketing officer at Whole Foods Market, which Amazon owns.
Products will be available online from the Amazon Singapore website and Amazon Fresh, ahead of a physical launch exclusively through Little Farms, a local premium grocer with eight stores across the city state. The partnership with Little Farms is positioned to target health-conscious consumers seeking clean-label and responsibly sourced goods.
“Whole Foods Market has set the benchmark globally for organic groceries, and at Little Farms, we share that same commitment to quality ingredients, transparency, and responsible sourcing,” said Joe Stevens, CEO of Little Farms.
The Asia debut aligns with Whole Foods Market’s broader growth strategy, which includes international DTC (direct-to-consumer) expansion, new store formats like Whole Foods Market Daily Shop, and broader brand distribution through Amazon’s global platforms.
“This launch gives customers greater choice and access to high-quality groceries they can trust. With Whole Foods Market joining Amazon Fresh, customers now have an even wider selection of everyday essentials, and organic options available at their fingertips,” added Amazon Singapore’s country leader for Fresh, Mizue Arakawa.
