Silk apparel brand Lilysilk has opened its first store in Hong Kong’s Harbour City, in the Tsim Sha Tsui shopping district.

The store, on the second floor of Gateway Arcade, opened as the company celebrated its 15th anniversary. 

The new Lilysilk store will stock apparel, accessories, homewares and bedding made from mulberry silk and other natural materials.

The company’s fabrics are certified to focus on sustainability, carrying out its philosophy of ‘conscious elegance’.

CEO David Wang said the Hong Kong opening marked a significant milestone for the brand.

“We are thrilled to announce the opening of our very first flagship store in Asia – more than a milestone, it’s the beginning of an exciting new chapter,” said Wang. 

Founded in 2010, Lilysilk has built a strong presence in North America and Europe and entered the Chinese market in 2022. Earlier this year, it opened its first concept store in New York’s Meatpacking District.