Indonesian fashion label Buttonscarves has opened its first physical store in Singapore, located at Jewel Changi Airport.

Situated on Basement 1, the boutique features the brand’s signature scarves and brooches, presented in gift-ready packaging. The store also offers exclusive Jacquard Voile scarves available only at the Jewel location.

“As a regional hub with a truly global reach, Singapore allows us to connect with both local communities and international travellers, positioning Buttonscarves at the heart of Southeast Asia’s fashion landscape,” said Linda Anggrea, CEO of Buttonscarves.

Coinciding with the launch, Buttonscarves introduced its Singapore 2 Series, a collaboration with the Singapore Tourism Board. Inspired by the city’s cultural diversity and modern energy, the collection features 16 colourways, including two shades exclusive to the Jewel Changi Airport store.

Founded in 2016, Buttonscarves is a modest fashion and lifestyle brand under Modinity Group, operating more than 50 stores across Indonesia, Malaysia, and Singapore.