Lifestyle and golf brand Malbon is entering Vietnam with its first physical store, in partnership with TKG Lifestyle, which is part of The Kho Group.

Set to open next month on Dong Khoi Street in downtown Ho Chi Minh City, the two-level, 250 qm store will feature Malbon’s full range of golf apparel and accessories alongside its lifestyle and sportswear collections.

“We see immense potential in Vietnam, not just because of the expanding golf market, but because of Malbon’s nature as a lifestyle brand,” Vynce Nguyen, GM of The Kho Group Vietnam, told Inside Retail. 

“We are confident the Vietnamese market will embrace our distinct style and our history of groundbreaking collaborations with international icons like Adidas, New Balance, Jimmy Choo, Coca-Cola to name a few, and entertainment artists such as Steve Aoki.” 

For Vietnam, Malbon plans to introduce limited-edition products tailored for local consumers, while highlighting seasonal releases, performance apparel, and the core Icons line.

The brand will also expand beyond retail, with a strong e-commerce platform and community-focused Buckets Club events, featuring exclusive product drops for members.

“We’ll also bring the brand to life through pop-ups in premium locations and energetic hotspots around the country, places where culture, creativity, and lifestyle intersect,” Nguyen added. 

Within the next 12 to 24 months, Malbon and The Kho Group aim to open additional stores in key cities, including Hanoi, Da Nang, and Phu Quoc.

The Vietnam launch follows Malbon’s world’s largest flagship in the Philippines, which opened in April, along with the recent opening of its new headquarters in Shenzhen, China.

The Kho Group brought the Japanese coffee chain % Arabica to Vietnam and is now preparing to launch the brand in Australia.