T2 Tea is closing its remaining three outlets in Singapore this month, marking the brand’s exit from the market after nine years.

The branches in VivoCity, 313@Somerset and Suntec City will close between March 20 and 25. Closing down sales with discounts up to 70 per cent off have been circulating on social media platforms.

Founded in Melbourne in 1996, T2 Tea was acquired by Unilever in 2013 for an estimated $60 million. The conglomerate then divested its tea division to private equity firm CVC Capital Partners in 2022, after which the division was renamed Lipton Teas and Infusions.

Shortly after the CVC deal, in 2023, T2 closed its operations in the UK and US to focus on Australia, New Zealand, and Singapore. At the time, the company said this was due to the “unprecedented changes” of the prior years.

The brand held a heavy presence in Asia, with retail partnerships in the Philippines and an e-commerce flagship in Mainland China. In the Philippines, its official retailer Leaf Beverages operates in kiosks and shopping centres. In China, its products are primarily distributed through the Tmall Global Flagship.

Multiple local news outlets in Singapore reported the brand’s exit from the region, with a business spokesperson telling Asia One that the stores will close “indefinitely”.

The spokesperson added that the brand could assess opportunities to re-enter Singapore in the future.
Inside Retail has approached T2 Tea for a comment on the move.