Luxury group Kering has appointed Gianfranco D’Attis as CEO of Alexander McQueen, as part of the company’s plan to embark on a new phase of strategic repositioning.
D’Attis will be based in London and report to Kering deputy CEO Luca de Meo.
The executive joins Alexander McQueen with more than 25 years of experience in the luxury sector. Most recently, he served as CEO of Prada and has previously held senior leadership positions at luxury groups LVMH and Richemont.
According to Kering, D’Attis will lead the next stage of development for Alexander McQueen, focusing on strengthening the brand’s positioning, enhancing operational execution and driving sustainable growth.
“I am very pleased to welcome Gianfranco to Kering. He brings a powerful combination of strategic vision, operational rigour, and deep luxury expertise,” said Kering CEO Luca de Meo.
“His ability to sharpen brand identity while driving disciplined execution will be critical as we refocus Alexander McQueen and unlock its full potential. I am confident that, together with the teams, he will lead the House into its next phase of development.”
The appointment comes as Alexander McQueen continues efforts to streamline its operations and sharpen its brand identity amid a challenging luxury market.
Kering said the fashion house is implementing a more focused business model built around streamlined collections, a leaner organisational structure and a rightsized retail network. The company believes these measures will strengthen the brand’s foundations and improve long-term performance.
Founded by the late designer Lee Alexander McQueen in 1992, the label has become one of Kering’s most recognisable luxury brands, known for its distinctive blend of British tailoring, craftsmanship and creative innovation.
