How rising farm costs are reshaping Thailand’s consumer market

Rice farmers crossing flooded fields.
Thai farmers face mounting debt pressures.
Ahead of Thailand’s February general election, politicians often came to court voters like 69-year-old rice farmer Chaon Taiupok in Ayutthaya, about 80km (50 miles) north of the capital, Bangkok. “Once they won and formed the government, they disappeared,” said Chaon, who is struggling to make ends meet as rising costs of fuel and fertiliser triggered by the Iran war combine with falling rice prices to hammer farmers. Retail diesel prices in Thailand surged by more than 60 per cent at thei

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