Timex Group has completed its acquisition of Swedish watch and jewellery brand Daniel Wellington.

The deal follows Timex’s initial 25 per cent investment three years ago. During that period, the companies have worked closely together across product development, sourcing, brand storytelling, and commercial operations.  

With full ownership, Timex says it plans to boost Daniel Wellington’s next phase of growth through product innovation, brand building, and expanded global capabilities. 

Daniel Wellington will continue to operate as a distinct brand, “preserving its Scandinavian minimalistic design heritage, unique style, and direct connection with consumers”. The brand will benefit from Timex’s expertise in design, product development, sourcing, manufacturing, distribution, and digital engagement.  

Timex said the acquisition strengthens its position in design-led watches and jewellery, further advancing its strategy of building and growing a portfolio of distinctive global brands.

“We have been invested in and working with Daniel Wellington for three years, and the more closely we have worked with the team, the more confidence we have gained in the brand’s potential,” said Tobias Reiss-Schmidt, president and CEO of Timex Group. 

“We have been impressed by the team, by the beautiful product they have launched, and by the progress they have made in bringing Daniel Wellington back to growth.”

Filip Tysander, founder of Daniel Wellington, added: “Timex Group has shown a genuine respect for Daniel Wellington’s identity while bringing the experience and scale to help it continue to grow. 

“I am proud of what our team has built, grateful to everyone who has been part of the journey, and confident the brand will continue to thrive in its next chapter.” 

Financial terms of the transaction were not disclosed.  

• Further reading: Timex Group acquires Indian retailer Just Watches.