Lululemon revives Like New program in Hong Kong 

lululemon Like New Campaign Press Photo_3
The programme follows a pilot launched last year. (Source: Lululemon/ Supplied)

Lululemon is bringing back its Like New take-back and resale programme in Hong Kong, renewing its partnership with Redress as it expands efforts to extend the lifespan of pre-owned apparel.

The program follows a pilot launched last year and aims to keep used garments in circulation through resale, donation and recycling.

From July 2 to September 30, customers can drop off gently used Lululemon products or non-Lululemon apparel at six participating stores across Hong Kong, including Queen’s Road Central, Pacific Place, Times Square, Cityplaza, Elements and New Town Plaza. 

Collected items will be sorted by Redress before being directed for resale, donation or recycling. Garments suitable for donation will be distributed through charity Crossroads and other local community organisations.

“We’re proud to welcome Like New back to Hong Kong,” said Joey Chan, regional director of Lululemon Hong Kong, Macau and Taiwan. 

“This initiative reflects our continued commitment to extending the use of our products, and expanding how we collaborate with partners and our community to drive circularity forward.” 

Redress founder and chair Christina Dean said the partnership is intended to encourage more mindful consumption and support the development of a circular fashion ecosystem in Hong Kong.

The programme will culminate in a limited-time Like New pop-up in November, where shoppers can purchase a curated selection of pre-owned Lululemon products. Further details, including the location and opening dates, will be announced later.

In addition, Lululemon has partnered with the Hong Kong Polytechnic University to launch Re:Form, a circular design competition that promotes circular design principles among fashion students and supports the development of future industry talent.

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