Salomon has appointed Vincent Du as senior VP and GM for Greater China.

Du brings more than 20 years of experience in the sporting goods industry.

Before joining Salomon, he held product development roles at Nike Global, where he contributed to the launch of several global footwear models.

In his new role, Du will oversee Salomon’s business, brand, and operations across the region.

“Our focus is on accelerating retail expansion, strengthening our leadership in trail running, and building momentum across Run All Terrain, Apparel, Sportstyle, and Digital, with the ambition of making Salomon the leading modern mountain sports lifestyle brand in China,” the company said.

• Further reading: Salomon opens first directly managed store in Kyoto.