US athleisure brand Alo Yoga has opened its first Hong Kong flagship store at K11 Musea, accelerating its physical expansion in Greater China after launching its first e-commerce store on Tmall on the mainland. More stores are planned for Beijing, Shanghai, Shenzhen, Hangzhou, Chengdu and Macau.

The 7000sqft, two-level store overlooks Victoria Harbour and features Alo’s women’s and men’s apparel, footwear and accessories. The store is also Alo’s first store in Greater China.

Alo joins a growing roster of performance and lifestyle brands at K11 Musea, including Hoka and Kailas, reflecting rising consumer interest in sports, wellness and athleisure alongside traditional luxury.

The opening comes as K11 Musea continues to reshape its tenant mix through its Brand Upgrade Programme. Recent additions include Miu Miu, Max Mara and IWC Schaffhausen, while Balenciaga and Delvaux have expanded their footprints. 

The destination has also introduced new concepts, including Prada’s duplex flagship and a Bottega Veneta pop-up.