Swiss watchmaker Ernest Borel has opened its first flagship store in Hong Kong.

Located in Causeway Bay, the flagship offers a new environment for customers to choose among different timepieces. It is embellished with brick red colour reflecting the brand’s romantic and trendy image. The interior features wood-grained Italian marble flooring and displays.

The opening of the flagship store symbolises Ernest Borel’s focus on Hong Kong and its commitment to expanding its overseas business.

Following the opening of new stores in countries such as Switzerland, the US, France, Russia, Turkey, Ireland and Ukraine, Ernest Borel has maintained a strong focus on the Chinese market in the past 20 years.

Ernest Borel currently boasts 800 locations in China and an eight per cent growth rate across the Asia-Pacific. The brand has also established nearly 50 after-sale service centers, with more planned in the future.

“Ernest Borel will invest more resources in the Chinese market and across the globe in continuation of its brand legend and romantic appeal,” said Ernest Borel president Raphael Boillat.

GB