Thai Express restaurant chain founder Ivan Lee, who sold 70 per cent of the business for US$80 million in 2008, has founded a pre-packed soup subscription service, HotSoupDiet.
While the Singaporean has been investing in other startups, including Grain and Vanitee, lately he has been wearing his entrepreneur hat, his ventures including a mobile games studio.
Launched in November, the soup startup was co-founded with Dean Chan (now COO) and aims to change how people eat by making their meals highly accessible yet healthy.
Designed to be a replace unhealthy fast food, the soups can complement weight-loss regimes, reports the Vulcan Post.
After signing up to their subscription-based service, Singaporeans can plan out their meals by choosing from the flavours offered on the website. Prices start at US$7.40 for a serving.