Unwanted Christmas gifts can be repurposed for needy families through the Sustainable Xmas Campaign being run by luxury beauty brand John Masters Organics in co-operation with craft tea retailer Plantation.

From late this month, the month-long campaign will move progressively around John Masters Organics stores in Harbour City, IFC and Times Square, then at Plantation.

People will be invited to take in their unwanted Christmas gifts, preferably clothing, toiletries, drawing materials and stationery in new condition. Participants will be given a Body Care Trial Set from John Masters Organics and a coupon from Plantation.

All gifts will go to J Life Foundation, a local charity helping underprivileged families based in Sham Shui Po area.