Popular Japanese coffee shop Omotesando Koffee has opened in the central London district of Fitzrovia on Rathbone Square.

Serving coffee in a manner inspired by Japanese tea ceremony, the cafe features a cubic bar design where each customer is served by a single barista in ritualistic fashion. The approach has inspired a cult following in the brand’s home territory, and has been followed by a sister brand in Tokyo that offers gourmet bean selections in cloth bags.

While Omotesando’s original location has closed due to poor building maintenance, it reopened in Hong Kong in 2016, followed by launches in Tokyo and Singapore. The London location aims to provide a unique coffee experience in an otherwise generally homogeneous market.