Lancome has introduced a smart store in partnership with Lotte Duty Free, occupying a 520sqm space and featuring contactless digital experiences with AR and AI.

The smart store also houses a selection of skincare and makeup products, including the Advanced Genifique serum.

The Lancome x Lotte Duty Free Smart Store in Seoul is a co-creation of a fully integrated physical and digital experience, and a re-imagination of the brand’s relationship with travellers through dynamic, beauty tech innovations, according to Emmanuel Goulin, MD at L’Oreal Travel Retail Asia Pacific.

Lancome has introduced its first augmented-reality makeup service Modiface, allowing customers to try on beauty products via virtual mirror from an iPad or by scanning QR codes. The store also houses a giant Advanced Genifique serum LED bottle, featuring personalised engraving service.

“Lotte’s partnership with Lancome Travel Retail Asia Pacific was a natural one,” said Kap Lee, CEO at Lotte Duty Free. “Both organisations saw technology’s potential to offer the travel retail industry a solution for recovery and growth –– all while offering consumers exciting digital innovations as part of a reinvented travel retail experience.”