FamilyMart has launched its Convenience Wear clothing line popular in its home market Japan into Taiwan. Other markets may follow.

The collection features a variety of clothing, including mid-calf socks, short socks, handkerchiefs, T-shirts, hooded tops, casual trousers, and thermal wear.

Among the products in this line are the Kimura Socks, designed with a thick-soled knitted material that provides arch support and is treated for antibacterial and anti-odour properties. 

These socks are available in mid-calf, short, and ankle styles, all incorporating FamilyMart’s signature blue and green brand colours.

The collection also features Imabari handkerchiefs, known for their water absorption and quick-drying properties. Certified by Japan’s Imabari Towel standards, these handkerchiefs are available in four designs.

Additionally, the company’s Reheat thermal wear series includes quick-drying and antibacterial underwear, offering elasticity and ease of movement for layering during winter. Other apparel includes casual hooded tops and trousers. 

“The concept [Convenience Wear] breaks the past imagination that clothing and fabrics in convenience stores are just “temporary emergency supplies,” said the company.