French fragrance house Matiere Premiere has opened its first flagship store in Asia in Shanghai’s Xuhui District, in partnership with Next Beauty.
The store follows a design concept developed by Swedish architecture studio Halleroed, extending the visual identity used across the brand’s international flagship locations.
The space features two distinct areas: One dedicated to product discovery and another showcasing the natural raw ingredients used in the brand’s fragrances.
Founded in 2019 by Guichard, Caius von Knorring, and Cédric Meiffret, Matiere Premiere is known for fragrances centred on a single natural ingredient, with each scent crafted to highlight its character through contemporary perfume compositions.
The Shanghai flagship follows the brand’s travel retail launches in Japan and South Korea as Matiere Premiere continues to expand its presence across Asia.
- Further reading: Omani perfume house Amouage debuts in Indonesia.
