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Gemma Rees Keenan Motto and Renata Yannoulis

Managing partner Gemma Rees, creative partner Keenan Motto and senior strategic planner Renata Yannoulis work at Fabric, a creative agency that specialises in partnering with fashion, retail, and lifestyle brands. It is part of TBWA\Sydney Group.

From the author

How legacy brands can stay relevant without losing their soul

It can be a challenge for the old guard to keep up with increasing consumer expectations without losing the essence of w...