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How legacy brands can stay relevant without losing their soul

At a time when many brands, if not all, have faced unforeseen challenges, it’s even more important for them to dig deep into their DNA and not lose sight of their brand heritage in a bid to remain relevant. We’re entering a new era of retail, one that requires us to adapt and adjust as we emerge from a turbulent pandemic year into one where we will be required to keep up with an ever-changing world.  Consumers are increasingly turning to trusted brands, a trend we expect to see continue